Cieara Meyer brings a unique approach to the shopping experience inside Panache on Main, a vintage clothing boutique she opened in early May at 209 W. Main Street in Purcell.

​Rather than focusing on new eco-textiles, Meyer’s mission is centered on the power of the circular economy: rescuing high-quality secondhand and vintage pieces from landfills, giving them a second life, and teaching customers how to effortlessly mix decades to achieve modern, trendy styles.

Mostly, she wants her visitors to enjoy themselves.

​“First and foremost, I want people to have fun the moment they step through the door,” Meyer told The Register. “There is always a lot of laughter in here. I curate the space to feel like a trip down memory lane—it’s packed with nostalgia, incredible deals, and a sound track of great music, including a lot of hidden gems people have probably never heard before.”

​Meyer’s love for vintage dates back to her days at Moore High School, where she bonded over “thrifting” with classmate and now-husband, Elijah Hartley, and lifelong friend, Clinton Avery Tharp.

More than two decades later, the trio has transformed this corner of Purcell into a vintage destination. While Tharp and Hartley operate Main Street Vintage next door—a shop specializing in retro furniture, art, and accessories—Hartley is also a vital partner inside Panache.

​Getting his own toes wet in the world of textiles, Hartley teamed up with visual artist Kevin Wiley to stage the entire back half of Panache.

Together, they filled out a curated men’s section that channels a “vintage Ralph Lauren meets rugged work wear” aesthetic, heavily featuring leather, denim, canvas, and a sophisticated, timeless grit.

​Wiley, a Purcell native and longtime Los Angeles resident, is an elite wig designer who has styled for national tours and major networks, bringing over 30 years of Hollywood glam back to his old stomping grounds.

Under his creative brand Brothers Pan, he operates Wigs by Wiley directly out of the shop, providing custom, high-impact hairpieces for both creative clients and clinical hair loss patients.

“It was incredible that we all ended up down here,” Meyer said of the collaborative energy on the block. “We didn’t know about this community in the Purcell, Goldsby, and Washington area growing up. It wasn’t part of our reality; all we knew was Norman. Now, we are right in the heart of it.”

​Meyer, 40, is a free spirit who traded the Sooner State for the bright lights of Hollywood after graduating high school in 2004. “I love to explore,” she said. “I’m curious about everything.”

She spent a decade accumulating adventure and expertise in the fashion and entertainment industries before returning to Oklahoma in 2014.

​“I wanted to change paces, so it made sense to come back here and focus on school,” she recalled.

Upon her return, she enrolled at the University of Oklahoma and rekindled her relationship with Hartley. “We just needed to do our own thing for a while, and it beautifully worked out. We’ve been together ever since.”

​The couple’s six-year-old daughter, Tallulah Blue, “reinvigorated” Meyer’s love for pink, a prevailing theme inside Panache on Main.

As a child, Meyer was drawn to Pee-wee’s Playhouse, the iconic Saturday morning TV series.

​“I just fell in love with the brightness, the humor, and the quirkiness of it all,” she said. “I have a very eclectic eye, and I’m naturally drawn to distinct, expressive designs.”

​Meyer is also deeply passionate about addressing the massive environmental impact of fast fashion.

“I love teaching people that caring about sustainability doesn’t have to be a chore,” she said. “It can actually be incredibly fun, creative and expressive to choose second-hand, upcycle, and give new life to what already exists.”

​The intentional design of Panache produces an immediate dopamine rush.

“The walls are bubble gum pink, and the floors and baseboards are new-age blue,” she said. “I have all these wild plans to make it its own resurgence of Pee-wee’s Playhouse.”

​Ultimately, Meyer loves the energy on Main Street, which is filled with antique malls, vintage boutiques and specialty gift shops.

“It has all the foundational pieces to be a major destination,” she said, adding that local feedback has been overwhelmingly supportive.

​“What I hope people gain when they leave isn’t just a great vintage find; it’s a sense of confidence and inspiration,” she said. “I want Panache to be a safe, joyful space for exploring self-expression. Whether someone leaves feeling inspired to step completely outside of their fashion comfort zone, or they just walk away with a spark of creative energy, that is the real magic for me.”