If eating healthy is your game then Noble Nutrition 2 is your place to shop in downtown Purcell.

Located at 301 West Main Street, Noble Nutrition 2 has been open in Purcell since October 2025.

Owner Jimmy Cox opened the first nutrition lounge and beverage bar in Noble in February 2023. He decided to branch out across the Canadian River and opened his Purcell store nearly a year ago.

Eating and drinking healthy is a passion of Cox, since he himself shed nearly 220 pounds in recent times.

The Noble resident attended Noble Schools before graduating from high school at
Choctaw in 2009. He also attended the University of Oklahoma.

Noble Nutrition 2 is open Monday through Friday from 7 a.m. to 1 p.m. and Saturdays n 9 a.m. to noon.

The store features protein shakes, loaded teas and Alani energy type drinks.

Homemade chicken salad and protein balls are also available.

The nutrition lounge shares the building with Jayluxx Consignments where Cox doubles as that manager.

Cox reports its the interaction with customers that he enjoys most from the business.

“It has to be the fellowship with customers and customer service,” Cox told The Purcell Register. “It’s being able to interact with the community and our regular clientele base.

“We are a nutrition based, low calorie and no sugar company,” Cox said. “We try to make everything fun into a healthy option.”

He has a companion at work, his buddy Lincoln, a fluffy Frenchie who’s main job is to just chill.

The first Noble Nutrition is located in Noble at 119 North Main Street.